Warner Bros. Games

Video Editing, Weekly Reporting, Calendar Planning | June 2023 - August 2023

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Warner Bros. Discovery’s internship offered me a great amount of experience in a large-scale business. Most importantly, I was able to practice intricate cross-team collaboration and communication for a massive marketing campaign.

I worked across departments.

• Collaborated with agency professionals to create paid and organic content across multiple social media platforms.

• Assisted in the creation of weekly high-level reports using data from PlayerXP and SproutSocial

• Organized a detailed strategy deck for TikTok

• Gathered community feedback for developers during stress tests

• Regularly updated multiple content calendars with assets, copy, and ideas

• Wrote copy for livetweets, character cards, and announcements

• Moderated Twitch/TikTok live events for NetherRealm Studio’s Kombat Kast

• Assisted influencer and event managers at multiple events (Summer Game Fest, EVO 2023)

Gained professional industry experience.

The Strategy.

• Creating content that blurs the line between games & pop culture, making a space that uplifts both.

• Inserting WBG into sister IPs, uplifting other aspects of the brand, and going with/making new trends.

• Leaning into the existing games around WB’s titles to show that “we get it”.

• Become PART of the community, NOT the overlord of it.

The Process.

• Within 3 months, I was able to quickly teach myself advanced video editing skills using CapCut to try a genre of content on TikTok called edits.

• I excitedly spent hours watching tutorial videos on YouTube, creating mood boards for tailored aesthetics (dedicated to individual game characters and themes), and scrolling through thousands of TikToks to really get a sense of the community I was trying to reach.